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Best MP4 Encoder: How to Free Encode MP4 Videos

This is a guide of how to encode videos into MP4 and transcode MP4 to other formats for playing, editing, uploading, etc.

Today, the first-class MP4 encoders with various function blocks built in let inexperienced users handle video files very easily, even if you know nothing about encoding. To some extent, the selection of which software you use matters more than what little tricks you have learned. For example, WinX Video Converter, developed as both MP4 encoder and decoder, can not only encode video streams into MP4, but also transcode MP4 files to MKV, AVI, WMV, etc, nearly all video formats you can name.

Jump to the part you need:

Part 1: Best MP4 Encoder to Free Encode MP4 Video

WinX Video Converter can free encode videos into MP4 (MPEG-4, H.264 and H.265/HEVC) no matter whatever you load it, with 200+ video codecs/formats supported. Likewise, it also lets you free transcode/convert MP4 (8K/4K/2K/1080p) into other formats like AVI, WMV, MKV, MOV, FLV, MP3, AAC, iPhone ringtone, etc. with virtually no quality damage. Clean to install and use, no ads or bundleware. More features are:

  • Built-in with a broad range of profiles to encode video to mobile devices with MP4 format and best parameter settings (aspect ratio, bit rate, resolution, frame rate...) for iPhone, iPad, Apple TV, iMovie, Android, PS5/4, Xbox, etc.
  • Customize your resulting MP4 file with video editing features, including trim, crop, merge and add subtitle to videos. No watermarks!

How to Encode Videos into MP4 with WinX MP4 Encoder?

Here we will give you an example of how to encode videos into MP4 on Windows 10 PC. Firstly you need to download and install WinX MP4 encoder, which can be done in seconds. If you need a MP4 encoder for Mac, please turn to WinX Video Converter for Mac.

Step 1. Launch free MP4 encoder and Load your source video
Open the free MP4 video encoder software and click "+Video" button to import your video from hard drive, USB or Cloud.

Step 2. Choose MP4 as output format
In the pop-up "Output Profile" window, click "General Profiles", select "MP4 Video" marked with Recommended, and then tap "OK".
* To encode MP4 files into other formats, you can choose among the output profile presets and options, like AVI, MKV, WMV, etc.

MP4 video encoding
MP4 video encoding

Step 3. Encode MP4 NOW
Browse to set your destination folder and press button RUN to start to encode.

Part 2: Top Free MP4 Encoders for MP4 Encoding


Handbrake, the most sought-after open source video converter freeware, is integrated with features to free convert and encode video to MP4 with H264 or H265 codecs supported, as well as encode video to MP4 with an expansive library of preset profiles. Thus, you can directly encode video to Apple MP4 1080p30 surround, Apple MP4 2160p60 4K HEVC surround, Roku MP4 1080p30 surround, etc. with default best settings.

Similar to other MP4 encoder freeware, Handbrake also owns the feature to let you free adjust your resulting MP4 file. Stay on the main interface where you can find Dimensions, Filters, Video, Audio, Subtitles and Chapters categories. They empower you to adjust video width & height, crop video footage, deinterlace & denoise video, tweak video quality/frame rate, import SRT subtitle to MP4, etc. More secret hidden features are awaiting your discover and usage on Handbrake!

Free MP4 encoder - Handbrake
Free MP4 encoder - Handbrake


Unlike Handbrake, AutoX264 is a low-profile free MP4 video encoder, capable of encoding video to MP4 with X264 codec. This application is available for Windows and Linux, macOS excluded you should know. It can't smoothly encode videos to MP4 unless you download and install mencoder, mplayer, mkvmerge or MP4Box on your computer.

The exposure of AutoX264 is not so high as other MP4 video converters. Cuz it mainly gets its promotion channel in forum.videohelp. It's placed the pinnacle among its peers in video encoders column in forum.videohelp. From this point, you can know its high status. That being said, it's not perfect everywhere. Currently, it won't get developed any more. Turn to somewhere else if you mind this.

Free MP4 encoder - AutoX264
Free MP4 encoder - AutoX264

H264 Encoder

H264 video encoding is actually H264 Encoder's bread and butter. It prides itself on being so easy to use with a user-friendly yet no-frills interface. It focuses on only one thing and does it in a most simple yet pure way.

Irrespective of an expert or a new hand, you'll instantly get idea on how to use it to encode video to MP4 H264 without consulting any tutorial. Only 3 mouse clicks needed: open > browse > encode. Of course, it also allows you to adjust aspect ratio and choose one mode from Encoding Setting options, including Full High Definition, commonly used high definition, standard definition, high quality, normal quality, fast speed, etc. Certainly, as its name supplies, it supports only H264 codec. Go back to WinX Video Converter or Handbrake if you wanna encode video to MP4 HEVC codec.

Free MP4 encoder - H264 Encoder
Free MP4 encoder - H264 Encoder

Hope the list of free MP4 encoders can be helpful for your MP4 video encoding demand. If you've ever used any other superb MP4 encoders, you're welcomed to share with us via official Facebook/twitter account or Email and we'll get your recommendations updated in this post.


author - Donna Peng

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Donna Peng's fascination with multimedia began at an early age - shortly after she licked the physical disc and then she's been obsessed ever since. Her decade-long career at Digiarty after the graduation has seen her unmatched expertise in the field of DVD, digital video, software and anything related to home theatre. She is currently fascinated with photography.

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