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Virgin Apple iPad 'Project' goes free

Courtesy of Virgin America, Virgin Blue and Virgin Mobile Canada, the first issue of Project is now available for free (iTunes link). Users can get the Project application from the App Store for free, and individual issues are available for download from within the app. The magazine offers unique features that can only be accomplished on an iPad. For example, one story has readers use their finger to push away dirt to reveal the headline "Eat My Dirt," about a Danish chef who runs a restaurant ranked as the world's best. What if they are still unsatisfied with this? Then converting HD MKV to Apple iPad may be the solution.

A profile on Academy Award-winning actor Jeff Bridges has the star of "Tron" and "True Grit" walk onscreen along the shore of a beach before the text accompanying the first paragraph of the story appears. And advertisements are interactive, too, with a Lexus ad that invites users to "touch to explore the world's most advanced driving simulator."

When the application first launched at the end of November, the debut issue of Project cost $2.99. The magazine also debuted before Apple is rumored to offer recurring application subscriptions, which would allow digital publications like Branson's to offer annual subscriptions.

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