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Behind Apple-Verizon iPhone cooperation: technical planning need time

Verizon Communications President Lowell McAdam spoke with Bloomberg about the deal between Apple and Verizon for the iPhone, which took years to reach. He said each company agreed to trade "inside information" about each others' upcoming products and services. Apple and Verizon also erected CDMA towers at the iPhone maker's Cupertino, Calif., campus, allowing both companies to do extensive testing with Apple's smartphone in an effort to avoid network issues. AT&T's own network issues have been a public relations concern for the company.

One of Verizon's top engineers worked at Apple's campus, helping the company learn CDMA technology, and McAdam himself even personally tested the new Verizon-compatible iPhone before it was announced on Tuesday. The phone is set to go on sale on Feb. 10, and existing Verizon customers will be able to preorder starting Feb. 3. Negotiations between the two companies even personally involved Apple Chief Executive Steve Jobs and Verizon CEO Ivan Seidenberg. McAdam also said the lack of a Verizon logo on the new iPhone 4 was not a "major issue" for the company.

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