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RIM PlayBook is not easy to bypass Apple iPad

The survey, performed by Royal Bank of Canada Capital Markets analyst Mike Abramsky earlier this month after the Consumer Electronics Show 2011 in Las Vegas, indicates that buyers aren't simply attracted to tablet hardware specifications alone. RIM's strongest card with its new PlayBook is the promise to deliver dual core CPU performance via its newly acquired QNX real time operating system. However, a major factor of the iPad's success wasn't hardware features but rather its familiarity with iPhone and iPod touch users and the third party developers building apps for it.

Developer interest in mobile platforms

Abramsky noted that "developer interest in PlayBook nearly doubled to 28% in January from 16% in September," citing figures compiled by Appcelerator and IDC of 2,235 mobile developers. However, RIM's 28 percent interest figure is well behind the 74 percent who reported interest in coding for Android tablets and the 87 percent who said they were very interested in iPad. Developer interest in iPad is equal to Android smartphones, with only the larger iPhone market reflecting greater interest among developers. Interest in the PlayBook came in below even the 38 percent who said they were very interested in the existing (and incompatible) BlackBerry OS and the 36 percent who expressed interest in Windows Phone 7.

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