The NPD Group Reports MKV Blu-ray Disc Consumer Awareness

According to the latest point-of-sale (POS) tracking data from The NPD Group, a leading market research company, Blu-ray Disc (BD) video technology is moving further into the mainstream. First quarter sales of stand-alone Blu-ray players in the U.S. grew to more than 400,000 units, an increase of 72 percent over Q1 2008. Dollar sales increased 14 percent, to reach $107.2 million according to NPD's retail tracking service.

Quote: While consumers who purchased BD players when they first came to market were primarily concerned with having the latest technology, and not much concerned about the higher price tag, recent BD player buyers report being influenced most often by pricing, promotions, and sales.

As a result actual prices and consumer expectations are increasingly in alignment. When queried about the reasons for not purchasing BD, respondents reported that their current DVD player is "good enough," they feel the cost of hardware or software is an issue, or they simply aren't interested in the product.

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MKV Knowledge from WikiPedia

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