Google Chrome no more using H.264 video but switch to WebM
According to Google's product manager of Chrome Mike Jazayeri, the company will be "focusing our investments in those technologies that are developed and licensed based on open web principles," at least when it comes to WebM VP8 and Theora video codec Google released after acquiring On2 last year. That effort excludes support for the ISO's MPEG 4 H.264 codec, which is commercially licensed by its pool of patent holders. Google is apparently not exercising the same principles when it comes to supporting Adobe Flash, which unlike H.264, is completely proprietary to one company rather than being administered by a standards body.
Last August, the MPEG Licensing Authority announced that it would indefinitely extend royalty-free Internet broadcasting licensing of its H.264 video codec to end users, erasing a key advantage of Google's WebM rival and cementing Apple's preferred H.264 as the video format for modern HTML5 video on the web. Google's blog indicates its announcement is intended to "give content publishers and developers using [HTML5 video tags] an opportunity to make any necessary changes to their sites," an apparent effort to force developers to support the WebM codec that has been largely ignored over the past year as content publishers have increasingly standardized upon H.264.
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