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Will Blu-ray tech will accelerate 3D TV Adoption

Remember the videotape format war between VHS and Betamax in the 1970s and '80s? When wide adoption of a new consumer packaged-media format is at stake, format launches aren't always smooth. Blu-ray Disc is the latest example. It struggled out of the gate in 2006 while engaged in a fierce battle of Blu-ray to HD DVD to become the high-def format of choice, a contest it won in 2008 when HD DVD conceded and manufacturers ceased production.

Now, just a year after its introduction at the 2010 Consumer Electronics Show, 3D Blu-ray is leading the charge to bring 3D - the next frontier for packaged media - into the home. There are roughly 30 3D movie titles currently in retail stores (with more on the way), and Blu-ray players have been created by leading consumer electronics manufacturers including LG, Panasonic, Samsung, Sony, Toshiba and Vizio. Industrywide agreement was key to the success of a 3D format launch, according to Andy Parsons, U.S. chairman of the Blu-ray Disc Assn.'s promotions committee and senior vp product planning at Pioneer Home Entertainment Group.

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