The most popular mobile player, will 5TH iPod classic replace Hard Drive?
The NPD Group this week revealed to AppleInsider overall portable media player sales rankings in the U.S. in 2010. The black iPod classic came in fifth place among all media player sales in the U.S., showing that Apple's only remaining hard-drive-based media player still has some life in it. The silver iPod classic was not among the top 10 devices.
It should be noted that sales tracked by the market research group are based on individual models and colors, so a product lineup with multiple colors - like the iPod nano or iPod shuffle - can be come diluted due to the number of options. Regardless, the performance of the iPod classic among all media player sales is impressive for a product some have thought to be near discontinuation for years.
NPD's retail tracking includes sales in retail stores, as well as via online outlets - including Apple's own Web store. The top-selling media player in the U.S. in 2010, as tracked by NPD, was the third-generation 8GB iPod touch. In just a few short months on the market at the end of 2010, the fourth-generation 8GB iPod touch managed to secure second place among all media player sales. Apple's higher-capacity iPod touch models came in third and fourth place, with the fourth-generation 32GB model taking third, and third-generation 32GB product in fourth.
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